This page contains information about different sales and distribution channels, payment methods, and important considerations when choosing a market.
Market your product or service
How you should market your product or service depends on the market to which you intend to export. Many companies around the world follow the advertising and marketing communication rules issued by the International Chamber of Commerce (ICC). Bear in mind that you must also observe the marketing rules that apply in the country where you will be marketing your goods and services.
Cultural factors can relate to the country’s norms, language, culture, public holidays, religion and what is politically correct. Your brand, colours, choice of words, packaging, symbols and offerings may be perceived in a different way than you intend. It can therefore be useful to enlist the help of someone who knows the market, such as an agent or reseller.
Different rules apply in different countries regarding the level of service you must provide. Learn the consumer law in the country you want to export to, and bear in mind that good service is important for your brand.
Intellectual property law
If you want to protect a design, trademark or patent in the export market, you must apply for protection that is valid in each country. This area of law is called intellectual property law.
Do you need help?
Regional exportsamverkan(Regional export collaboration) is partnership between government agencies and organisations that offer advice, financing and other support to those who want to expand internationally.